Wig, Weave, Braids, Locs: One Routine for Every Style You Wear

Braids one month. A wig for the wedding. Locs for the long haul. A wash-and-go on the Sunday you have nowhere to be. If your routine only works for one of those, it's not really a routine — it's a workaround.

Why "one style, one routine" breaks down

Most hair care gets marketed around a single look: the edge control for laid edges, the gel for defined curls, the cream for twist-outs. All useful, none of it built for a woman whose hair does more than any single texture chart accounts for. The rotation is the point, not a problem to solve around.

The split that actually works

The catalog splits into two halves for a reason: products for the style, and products for the in-between. Whatever you're wearing this week — braids, a wig, locs, a press — that's the style half. What your scalp and strands need underneath it, regardless of what's on top, is the in-between half.

Browse what's built for the style you're in right now in the For the Style collection, and see what covers the rest of the cycle in the In-Between collection.

Building both halves without overbuying

You don't need ten products. You need one from each half: something for the style you're wearing, and something for the scalp and strands underneath it that doesn't change no matter what's on top. Pair them, and the routine travels with you from install to takedown to whatever comes next.

For every style — and every in-between.